Proximity Marketing or Bluetooth Marketing

Proximity marketing (or Bluetooth marketing) is a digital marketing tool which enables a company to send multimedia promotional messages to prospects or existing customers within a defined area (the proximity”) to Bluetooth enabled mobile phones, PDA’s and laptops.

Frequent used locations that seem particularly pertinent to proximity marketing campaigns could be:

Exhibitions - persuading passers by to visit your stand.

Retail - collecting passers by with a special offer promotion.

Pubs and restaurants - collect passers by with promotions and discounts.

It is providing one-to-one communication using text, images, audio, video, or combinations of these applications.

At High Reach Marketing we have seen, in appropriate applications, the benefits that can be gained from targeted proximity marketing campaigns - the point of sending to an individuals phone (as discussed earlier) is that the phone user will tend to actually read the message and also it appears very personalised to the individual, which offers greater likelihood of receiving a positive response.

To learn more about how proximity marketing could be of benefit to your business contact High Reach Marketing by calling 01284 704905 or 01284 717184