Data Management

Data Management or business intelligence management, as it may sometimes be called, is vital to many businesses and a reasonable definition may be that it is an amalgamation of all of the various disciplines relating to the collation, storage, usage and security of the data.

There is often much confusion in businesses between data and pure customer information, and it is often assumed that the only data of interest is that of this group. Clearly in order to generate new business ALL data collected is of value and should not be ignored.

As a fundamental part of the data management arm of High Reach Marketing, we are pleased to offer the following services, under the name of database management:

• data analysis
• data collection
• editing data
• data indexing
• data inputting
• data maintenance
• data validation
• quality control
• data security and conformity

There are several fundamental principles which you should consider when planning your data management:

1. Data is a valuable asset - and is vital as an aid to decision making; therefore it needs to be accurate and reliable
2. Data needs to be accessible - it must allow all staff to perform their functions effectively
3. Data must be quality controlled - so that it is fit for purpose and not duplicated
4. Data must be consistent throughout so that it is common to all users
5. Data must be shared across departments where its use is required
6. Data and its storage complies with the legal obligations
7. Data is secure and safeguarded at all times from unauthorised access